Worked example
A service website with one next step
A worked example of a site that states the offer, shows how an engagement runs, and ends in a short enquiry.
This write-up shows the shape of an engagement. It is not a client result and it does not report measured revenue, rankings, or timings from a real account.
The situation
The firm could explain itself in a meeting. The website listed services without saying who they were for, or what a visitor should do next.
Approach
Write one homepage narrative, give each offer its own page, and put a single enquiry path at the end of every page. Keep the proof section empty until a real project is allowed to be shown.
Work delivered
- Page map
- Homepage and service-page design
- Responsive build
- Enquiry form with a reference ID
- A short guide for editing the pages
Tools
A responsive front end, a content desk, and the lead pipeline in this platform.
What can be said about the outcome
No public performance figure is attached to this example. The useful result of this shape of project is a site a visitor can finish reading, and a lead record the team can answer.